A Little Background
Work Experience
I’m Head of Digital at On The Map Media, where I lead a small team of designers and developers working with nonprofits and startups to power impactful projects to shape their web presence.
During my time as UX Engineer at BlueTriton Brands (soon to be Primo Brands), I co-managed teams responsible for content development, SEO, UX design, UI design, development and QA to ensure the successful launches of new or redeveloped websites for several brands, providing guidance/direction and hands-on support.
As Director of Digital Strategy at Haddad & Partners (acquired by PureRed in 2023), I provided technical design, management, and strategy working closely with the CIO, Director of UX, Creative Directors, account/project managers, along with design and development teams from project inception to delivery. Well-versed in UX, UI, and development, I guided in a relatable fashion, fostered collaboration, provided hands-on support, translated needs and ensured proper handoff between teams while mitigating risks along the way.
Prior to working as a designer in creative agencies, I was Webmaster at Florida Southwestern State College (previously known as Edison State College) leading design, development and strategy for the college’s websites and web/mobile applications.
Besides achieving unicorn status, the culmination of my experience has made me a well-rounded web architect. I thoughtfully craft websites and applications with user-centered, intuitive, and visually appealing experiences.
If you’ve made it this far, thanks for your interest. Feel free to take a pass at some of my case studies below and/or review my recent résumé.
Summary
My Specialties
Through my experience, I have become specialized in
UX Design
Including personas, affinity diagrams, user flows, sitemaps, wireframes, I synthesize information gathered, identify how to best connect with users, and develop the information architecture along with the overall structure. I use Figma/FigJam primarily but I’m familiar with Adobe XD, Miro, or plain paper and stickies to capture ideas.UI Design
Building on the UX structure and requirements, I develop mood boards, style guides, design systems, and visual designs primarily using Figma but I’m also familiar with Adobe XD, Sketch, and Webflow. With a developer mind-state, I take a component-based approach to maximize efficiency and enjoy making designs interactive.Development
Coding with the use of HTML, SCSS, JS (with/without frameworks like Angular, React, Vue), PHP, Git, CMS platforms (like WordPress, Shopify), and other technologies. Utilizing best practices in regard to syntax, responsive design, accessibility, and component-based coding for reusability and scalability.Content Creation
Using a mix of Photoshop, Illustrator, InDesign, Animate and Premiere, I create graphic assets, banner ads, videos and motion graphics. Additionally, I'm able to extra subjects to create composite photos, manipulate/retouch images to remove blemishes, and color correct to improve image quality.Management
Overseeing each step of the project life cycle with the ability to provide hands-on support. With a lean agile approach, I estimate work/timelines, write user stories, manage work streams, and lead regular calls to get team updates, mitigate risks, and foster collaboration. Additionally, I analyze metrics for insights and optimization.If you’re interested in learning more or if I can support your project/organization, please schedule time to connect with me.
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