Seen as a transformative resource behind prominent brands and web-based teams, I use analytical and creative problem-solving skills to push teams and work forward. I’m passionate about clarifying ambiguity, simplifying complexity, overcoming difficulty, and using my skills for good.
Background
After years in the web space, I refined my skills around user experience, interface design and development making me a strong resource on web-related projects. Working hands-on or supporting/leading teams through challenges, I have developed a level of competency and comfort working in this space.
Learn MoreWeb Redesign
The Playbook Design
Nonprofit looking to reformat a popular resource for an improved experience.
Project Type: Web Redesign
Industry: Healthcare, Technology
Role: UX/UI Designer, Consultant
Web Design
Zephyrhills Website
Redesign of an existing water brand’s website.
Project Type: Web Design
Industry: Retail, Consumer Goods
Role: UX Engineer, UI Designer
Web Design + Web Development
Finger Lakes Grown Website
New e-commerce website for a garlic farm based in upstate New York.
Project Type: Web Design, Shopify Development, E-commerce
Industry: Agriculture
Role: UX/UI Designer, Web Developer
Web Design
Frutitas Website
New retail brand of fruit-infused water looking to build a new website to establish web presence.
Project Type: Web Design
Industry: Retail, Consumer Goods
Role: UX Engineer, UI Designer
Summary
My Specialties
Through my experience, I have become specialized in
UX Design
Including personas, affinity diagrams, user flows, sitemaps, wireframes, I synthesize information gathered, identify how to best connect with users, and develop the information architecture along with the overall structure. I use Figma/FigJam primarily but I’m familiar with Adobe XD, Miro, or plain paper and stickies to capture ideas.UI Design
Building on the UX structure and requirements, I develop mood boards, style guides, design systems, and visual designs primarily using Figma but I’m also familiar with Adobe XD, Sketch, and Webflow. With a developer mind-state, I take a component-based approach to maximize efficiency and enjoy making designs interactive.Development
Coding with the use of HTML, SCSS, JS (with/without frameworks like Angular, React, Vue), PHP, Git, CMS platforms (like WordPress, Shopify), and other technologies. Utilizing best practices in regard to syntax, responsive design, accessibility, and component-based coding for reusability and scalability.Content Creation
Using a mix of Photoshop, Illustrator, InDesign, Animate and Premiere, I create graphic assets, banner ads, videos and motion graphics. Additionally, I'm able to extra subjects to create composite photos, manipulate/retouch images to remove blemishes, and color correct to improve image quality.Management
Overseeing each step of the project life cycle with the ability to provide hands-on support. With a lean agile approach, I estimate work/timelines, write user stories, manage work streams, and lead regular calls to get team updates, mitigate risks, and foster collaboration. Additionally, I analyze metrics for insights and optimization.If you’re interested in learning more or if I can support your project/organization, please schedule time to connect with me.
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